Lifestyle photo shoot from commercial shoots for brands like Nike, Keds, Asics, etc

A fall collection campaign from an internationally recognized luxury brand.

An e-commerce website for a luxury clothing store.

I created the wireframes/prototype, designed and coded the pages with mobile-first approach. Opting for clean UI for easy, and quick shopping experience.

Photography direction by me as well.

A very promotional look for Black Friday/Holiday campaign.

These are series of banners used on emails, homepage, landing pages, and on social media channels.

Design/layout. Online.

Creative direction for fall and winter campaign.

Created logos and concept for kids shoe brand.

From conception, to photography direction.

A clean, dimensional look showcasing athleisurewear featuring brands like Nike and adidas neo. Online and in-store.

Designed, and developed promotional email, web, digital and social assets for Crocs Come As You Are campaign. All mobile responsive.

Photography direction for a sprig fashion campaign for a luxury department store.

Simple is beautiful. I opted for white backdrop to allow the products to stand out more.

Online and in-store.

A clean, simple look for Athleisure event, featuring classic/retro style sneakers. In order for the shoes to pop or appear more impactful, I opted on using gray to light gray solid background, and a very simple typography. Sometimes, there's no reason to overthink or do too much.

Web banners & email designs (mobile responsive) featuring brands such as Nike, Asics, New Balance, Converse etc.

Conception, photography direction, layout and design.

Online and in-store.

"Style Overdrive" is a spring campaign for a shoe store. Aside from photography direction, I came up with this color filter to "express" two seasons put together: fall is not quite over yet, and spring is just starting, but adding a hint of that warm summer glow.

"Overdrive" because it means an automotive transmission gear that transmits to the drive shaft a speed greater than engine speed. With the use of classic cars + showcasing trendy shoes, style overdrive perfectly described a state of heightened style.

Online and in-store.

Creative direction on all digital assets. Examples below are for digital ads.

A spring fashion campaign featuring product shots only.

Aside from photography direction, I came up with this color filter to "express" two seasons put together: fall is not quite over yet, and spring is just starting, but adding a hint of that warm summer glow.

"Overdrive" because it means an automotive transmission gear that transmits to the drive shaft a speed greater than engine speed. With the use of classic cars + showcasing trendy shoes, style overdrive perfectly described a state of heightened style.

Online and in-store.

Designed logo for apparel brand.

Emails and web banners featuring Style Overdrive campaign for spring. Conception, photography direction, layout and design.

Aside from photography direction, I came up with this color filter to "express" two seasons put together: fall is not quite over yet, and spring is just starting, but adding a hint of that warm summer glow.

"Overdrive" because it means an automotive transmission gear that transmits to the drive shaft a speed greater than engine speed. With the use of classic cars + showcasing trendy shoes, style overdrive perfectly described a state of heightened style.

Online/digital/e-mail/social media.

Designed, and developed promotional email, web, digital and social assets for Spring/Summer Sandals promotion campaign. Mobile responsive. Photo direction.

Designed, and developed promotional email, web, digital and social assets for Tax Day Sale featuring All Sandals with online promo code. All mobile responsive.

Designed logo for a girl's apparel brand

Designed, and developed promotional email, web, digital and social assets for Spring/Summer Sandals promotion campaign. All mobile responsive.

Real People Project by Rack Room Shoes is a first-person narrative designed to take you into the heart of RRS brand experience by telling real stories from real people who have embraced RRS. We are taking a deeper look into our customers’ real lives and where they take their Rack Room Shoes.

Conception, narrative and direction.

Online/digital.

I helped come up with wireframes/prototypes for Chocri NY. I also designed some of their e-commerce pages based on their needs and what worked with their existing CMS.

From conception, photography direction, to overall design. Online and in-store.

I love flat UI designs because they are clean, pure and simple, and fundamentally minimalist. They are also very easy to create. No noises, no bells, no whistles – making a customer experience easy and non-overwhelming. 

Photography direction for a fall fashion campaign for a luxury department store. I opted using white backdrop to allow the products to stand out, especially in showing the details. Online and in-store elements.

Online and in-store.

Overall design for a flash sale for President's Day. Used on web, email, social media channels and digital ads. I opted for vector elements, with solid colors, allowing the promotional message to be easily read by the customers. Too much words can be overwhelming or confusing sometimes, so I wanted these to be as straightforward and clean as much as possible.

Style Report is a look-book showcasing throw-downs of styles/outfits put together.

From wardrobe selection, to photography direction.

For Puma, Asics, Nike, and Vans.

Online/digital/email.

Photography direction for a Back-to-School campaign. Shot in a studio.

Online/digital/e-mail/social media.

Designed, and developed promotional email, web, digital and social assets for April Fool's campaign with online promo code. All mobile responsive.

Photography direction, layout and design of Mine by Loren Ridinger.

Online and in-store.

Conception, layout and design for a summer campaign for a shoe store. A solid white background, along with colorful vector summer elements made this campaign fun and vibrant, yet allowing the shoes to stand out. Overall, there's a balance of playfulness.

Banners used on web, emails, social media channels and in-store signs.

Photoshop work. Photography direction. OVerall design and layout of emails.

Online and in-store.

Digital ads and banners used on web, emails, social media channels and in-store signs.

Layout and design. Online/digital/email/social media and in-store.

The Athletic Shop landing page for a shoe store.

From conception, layout to coding.

(Note: versions shown here may not be final or released version.)

In-store window signs.

Conception and layout.

Logo designs for shoes. Presented different variations of each.

Banners used on web, emails, and social media channels. Layout of the homepage included.

Conception, photography direction and layout/design.

Online/digital/social media/e-mail.

Designed, and developed promotional email, web, digital and social assets for for Mother's Day with online promo code. Mobile responsive.

Photography direction for Fall Fashion campaign for a shoe store.

Online and in-store.

Photography direction for kids' fall fashion campaign for a shoe store.

Online and in-store.