"Style Overdrive" is a spring campaign for a shoe store. Aside from photography direction, I came up with this color filter to "express" two seasons put together: fall is not quite over yet, and spring is just starting, but adding a hint of that warm summer glow.
"Overdrive" because it means an automotive transmission gear that transmits to the drive shaft a speed greater than engine speed. With the use of classic cars + showcasing trendy shoes, style overdrive perfectly described a state of heightened style.
Online and in-store.